As the year draws to a close, Estonia’s biggest shopping days are just around the corner — E-Monday (November 10, 2025) and Black Friday (November 28, 2025).

These two days are the perfect opportunity to shop for Christmas gifts early, saving both money and time — and avoiding the December rush, delivery delays, and last-minute pricey buys.

Why start shopping on E-Monday?

E-Monday is a nationwide Estonian e-commerce campaign day, bringing together hundreds of online stores with special deals and discounts.

It’s the perfect time to order quality gifts from the comfort of your home — whether that’s home appliances, toys, clothes, or unique experiences.

Smart E-Monday tips:

Make a list of gift recipients and note down ideas before the campaign starts.

Add your chosen products to wish lists — you’ll see price drops immediately.

Check delivery times so your gifts arrive before the holidays.

Many stores extend their E-Monday offers throughout the week — don’t rush, but don’t wait too long either.

Black Friday – The Best Time for Bigger Purchases

Black Friday (November 28) is an international shopping day that brings major discounts both online and in stores.

If you’ve been planning a big purchase — a new phone, home appliance, or a family gift — this might be the perfect moment to save money.

To make the most of Black Friday:

Compare prices in advance to make sure the “discount” is real.

Set yourself a budget and stick to it.

Choose quality products with long-term value, not just the lowest price.

What to Give This Christmas?

This year’s gift trends are all about practicality, personal touch, and sustainability.

People appreciate gifts that make life easier or offer meaningful experiences.

Popular Christmas gift ideas:

Experiences: spa breaks, concert tickets, dining experiences.

Health & wellness: massage, smartwatches, sports gear.

Home & family: small appliances, quality kitchenware, home textiles.

Personal gifts: engraved jewelry, handmade crafts, photo keepsakes.

Digital gifts: e-books, streaming service gift cards.

Starting your shopping in early November means more choice, better prices, and less stress.

Enjoy a Peaceful, Budget-Friendly Christmas

If you want to get your shopping done early but your budget feels tight, a flexible financial solution might be the right choice.

Laen.ee helps you cover larger expenses conveniently and responsibly — so your holidays can be joyful and stress-free.

Find the option that fits you best and welcome the Christmas season with peace of mind.