November is one of the most anticipated months for shoppers, as it brings two major sales events: E-Monday (E-smaspäev) and Black Friday. Both offer an opportunity to buy the products you want at lower prices, whether you're looking for new home appliances, furniture, electronics or Christmas gifts. When will these shopping events take place in 2026, and how can you make the most of the best deals?

E-Monday 2026 – Estonia's Big Online Shopping Day

E-Monday takes place on November 9, 2026. Organised by the Estonian E-Commerce Association, this shopping event brings together special offers from Estonian online stores in a single 24-hour campaign.

E-Monday takes place four times a year, on the second Monday of March, May, September and November. The first E-Monday was held in 2014, and it has since become one of Estonia's best-known online shopping events.

Each campaign attracts an average of 350 online stores, and more than 60,000 people visit the campaign website within 24 hours. Its popularity is also reflected in the fact that the total turnover of Estonia's e-commerce sector on E-Monday is more than twice as high as on a regular Monday.

You can find all offers from participating online stores at www.esmaspaev.ee.

Black Friday 2026 – When Does It Take Place?

Black Friday takes place on November 27, 2026. Originally from the United States, this shopping event has become a global phenomenon, with Estonian retailers also actively taking part.

While E-Monday focuses on Estonian online stores, Black Friday deals are available from both local and international online retailers, as well as physical stores.

Although Black Friday officially lasts just one day, many retailers start their sales earlier. This means you can often find special offers throughout Black Friday week.

The most popular shopping categories include electronics, home appliances, clothing, beauty products and home furnishings.

How to Make the Most of E-Monday and Black Friday

With so many discounts available, it's worth planning your purchases in advance. A few simple tips can help you make better choices:

• Make a shopping list. Write down the products you really need or have wanted to buy for a long time.
• Compare prices. A big discount percentage doesn't always mean the best price on the market.
• Check delivery and return policies. This is especially important when ordering from international online stores.
• Plan Christmas gifts early. November sales are a great opportunity to get your December shopping done in advance.
• Set a shopping budget. This helps you avoid impulse purchases and keep your spending under control.

Bigger Purchases with a Laen.ee Consumer Loan

E-Monday and Black Friday can be good opportunities to make a larger purchase you've been planning for some time. For example, replacing an old washing machine, buying a new computer or getting furniture for your home.

If you don't have the full amount available for a larger purchase, one option may be a Laen.ee consumer loan, which allows you to finance the purchase and spread the repayments over a longer period.

Explore the small loan options available from Laen.ee and plan your larger purchases carefully.